Newcastle-based JDDK Architects have launched their own sustainability strategy, 20:20 A Vision for Our Future, in which the award-winning practice, already known for their expertise in sustainable design, outline their approach to the environmental emergency we all face.

The practice has set out the three key strands which will guide their work and their business in the coming years. The first strand, ‘Knowledge’, describes how their staff are trained to embed the principles of sustainable design into every project. Next, the ‘Business’ strand includes a commitment to reduce their own carbon footprint to zero by 2030. Finally, the ‘Leadership’ strand sets out how they will influence clients, colleagues and their supply chain to adopt sustainability by sharing knowledge and supporting industry initiatives.

The strategy brochure contains details of some of the practice’s most sustainable projects, such as Durham’s Rivergreen Centre, the RSPB’s Saltholme Wildlife Reserve Centre and Northumberland’s National Park’s The Sill, together with details of other projects which incorporate specific elements of sustainable design.

Adam Vaughan, JDDK Director, commented, “This year has been momentous. Never before have we seen the twin crises of climate change and biodiversity loss rise so high up the public agenda. The energy that has been brought to the debate this year is inspiring. As a practice we have been keenly interested in sustainable design throughout our 30 year history. However, we recognise that business as usual is no longer sufficient. We all have a responsibility to work together towards a better future.”

“The built environment contributes 40% of the UK’s total carbon footprint. Clients, design professionals and contractors must come together to deliver buildings with a reduced impact on the environment. Our industry already has the technology to do this, but we need the will and commitment to make a difference.”

“At JDDK we recognise the important role that architects have to play in shaping a low carbon future, and that is why we have developed this new strategy. We will work with our clients and colleagues to make a difference.  Building on our history, we present “20:20 A Vision for Our Future.”


Copies of the brochure are available to download from the JDDK website here or by contacting the practice.

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